PowerFlex
Supporting lifters to train smarter and stay motivated
PowerFlex is a cutting-edge fitness app designed for Gen Z strength training enthusiasts. It delivers expert training guidance, personalized workout support, and a vibrant community to keep users motivated and consistent.
Designed to boost motivation and consistency, PowerFlex helps users achieve their goals through an engaging and intuitive experience.
My Role
UX Research
UX Design
Design System
Branding
Team
Me
Duration
17 Weeks
Challenge
Many young strength training enthusiasts struggle to stay motivated and make consistent progress in their fitness journey.
Without access to affordable training and personalized guidance, they’re left piecing together random workouts from the internet. The grind quickly becomes frustrating, and without tailored support or an accountability partner, it’s easy to lose momentum and fall off track.
How Might We
provide Gen Z strength trainers with seamless workout planning tools and a vibrant community that fuels motivation and progress?
Research and discovery
Understand
To better understand the challenges faced by Gen Z strength trainers, I conducted in-depth interviews with three users and distributed surveys to a broader audience.
While preliminary research highlighted general frustrations around fitness progress, these conversations revealed more nuanced insights into their struggles with consistency, access to guidance, and community support. Gathering these personal stories was crucial to identifying key areas where PowerFlex could deliver meaningful value and help users overcome their fitness roadblocks.
Key Insights
Having access getting professional guidance in workout planning could save peoples time in building on their own.
Workout routine planning requires professional knowledge
Motivation is the key to keep progressing in Gen Z’s fitness journey
People crave psychological comfort that can encourage them through the difficulties of fitness.
Gen Z believes in social impact and loves to get advice from social media
Seeing content on social media has sharpened Gen Z’s focus on where they can find the best advice.
The Happy Path
Design Solution
Powerflex makes strength training feel personal, consistent, and motivating.
With guided plans, progress tracking, and a built-in community vibe, users stay on track and see real results, without the cost of a personal trainer.
Create your own workout templates
With this QuickStart feature, users can create their own workout templates based on their preferences and training goals, as well as track their performance during the workout.
01
Workout templates picked for you
Includes an auto-generated, professionally certified workout template section so users don't need to struggle with creating workout templates. This feature helps users save time by providing them with reference.
02
Edit your workout mode
Provide a more personalized experience through workout mode editing. Users can modify the workout pattern to their liking. Voice guidance and focus areas can further optimize their performance by giving them professional guidance and helping them to stay focused during their workouts.
06
Stay connected, stay motivated
A community of fitness training fanatics designed for users, where they can get inspired and motivated by other people's fitness journeys and try out new and trendy fitness templates.
03
Workout summary
Users can get excited with the XP points added to their accounts after every workout completion.
05
04
Organize your workout templates
Designed specifically to alleviate the kinks of finding a template every time. Users can select a used template and quickly start their workout without spending time agonizing over which template to use.
Train Smarter, From Your Watch
Shaping the Visual Identity
Beyond designing the user interface, I developed Powerflex’s brand identity, from crafting the logo and color system to defining the overall visual language.
Bold contrasts and a futuristic aesthetic were intentionally used to convey power and confidence, resonating with Gen Z fitness enthusiasts.
